‘Bet regret’ TV ad has potential to increase self-blame, critics say

Some experts think message behind gambling industry-funded ad ‘counterintuitive’

A gambling industry-funded public health advert has been criticised for potentially increasing feelings of self-blame among gamblers and was unlikely to encourage people to address their addiction.

The “counterintuitive” advert was broadcast for the first time on Sunday during the Manchester United vs Liverpool game as part of a landmark national campaign to encourage safer gambling.

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